{"id":823,"date":"2017-01-25T17:03:33","date_gmt":"2017-01-25T19:03:33","guid":{"rendered":"http:\/\/docs.procedo.com.br\/?p=823"},"modified":"2024-11-29T11:53:41","modified_gmt":"2024-11-29T14:53:41","slug":"o-que-e-e-como-utilizar-matriz-de-swot","status":"publish","type":"post","link":"https:\/\/docs.procedo.com.br\/easy360\/oportunidade\/o-que-e-e-como-utilizar-matriz-de-swot\/","title":{"rendered":"O que \u00e9 e como utilizar a matriz de Swot"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">O termo SWOT \u00e9 um acr\u00f4nimo das palavras (Strengths, Weaknesses, Opportunities e Threats) ou em portugu\u00eas (For\u00e7as, Fraquezas, Oportunidades e Amea\u00e7as).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O SWOT \u00e9 uma ferramenta utilizada para analisar o posicionamento estrat\u00e9gico de uma empresa que consiste em levantar o maior n\u00famero de itens para cada caracter\u00edstica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devido a sua simplicidade e abrang\u00eancia ele pode ser utilizado em qualquer tipo de an\u00e1lise de cen\u00e1rio, no procedo iremos utilizar essa ferramenta na oportunidade de venda.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-medium-font-size\">Como utilizar o SWOT em uma Oportunidade de Vendas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1) Acesse uma Oportunidade cadastrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) Clique no bot\u00e3o <strong>&#8220;Editar&#8221;<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3) Acesse a aba <strong>&#8220;SWOT&#8221;<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2386771a2a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2386771a2a0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"759\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151-1024x759.png\" alt=\"Acesse a aba SWOT e preencha as informa\u00e7\u00f5es no formul\u00e1rio de cadastro\" class=\"wp-image-3243\" srcset=\"https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151-1024x759.png 1024w, https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151-300x222.png 300w, https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151-768x570.png 768w, https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151-60x44.png 60w, https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151-150x111.png 150w, https:\/\/docs.procedo.com.br\/easy360\/wp-content\/uploads\/sites\/6\/2017\/01\/image-151.png 1126w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">4) Preencha as informa\u00e7\u00f5es do formul\u00e1rio e clique para <strong>Salvar<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-medium-font-size\">Entenda os campos (SWOT)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For\u00e7as:<\/strong> Est\u00e1 relacionado a vantagem que a oportunidade de venda possui em rela\u00e7\u00e3o a dos concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fraquezas:<\/strong> S\u00e3o as desvantagens que a oportunidade de venda possui que pode prejudicar de alguma forma o andamento da venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oportunidades:<\/strong> S\u00e3o for\u00e7as externas que influenciam positivamente na oportunidade de venda. N\u00e3o existe controle sobre essas for\u00e7as, pois elas podem ocorrer de diversas formas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amea\u00e7as:<\/strong> Ao contr\u00e1rio das oportunidades, as amea\u00e7as s\u00e3o for\u00e7as externas que influenciam negativamente na oportunidade de venda.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a utilizar a Matriz de SWOT em uma Oportunidade de Vendas<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[251,286],"class_list":["post-823","post","type-post","status-publish","format-standard","hentry","category-oportunidade","tag-oportunidade-de-venda","tag-swot"],"_links":{"self":[{"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/posts\/823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/comments?post=823"}],"version-history":[{"count":2,"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/posts\/823\/revisions"}],"predecessor-version":[{"id":3245,"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/posts\/823\/revisions\/3245"}],"wp:attachment":[{"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/media?parent=823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/categories?post=823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/docs.procedo.com.br\/easy360\/wp-json\/wp\/v2\/tags?post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}